Luxury sportswear label Just Don has had a history of pop-up installations since its conception, opening momentary retail spaces during All-Star games, Super Bowl weekends, and even abroad in cities like Paris. Despite the temporary nature of these retail spaces, the installations are in no way lesser than a permanent shop, stocking the same quality goods in equal quantities. Continuing in the pop-up tradition, Just Don teamed up with long time partner Mitchell & Ness again in Los Angeles for yet another event.
The pop-up installation is a shop dedicated to the city. Familiar sights greet the entering visitors: iconic snakeskin brimmed hats donning Lakers, Clippers, and Kings logos fill the redecorated hardwood walls. Additionally, Mitchell & Ness jerseys of L.A. teams can be found on display, alongside authentic Just Don remixed shorts. Calling the installation a retail space is a gross understatement. The event is a celebration of the city’s history of dominance in professional sports, a temporary monument dedicated to L.A.’s unique sporting history and beloved franchises. The installation will run every day for the remainder of 2015 on 112 S. La Brea Ave. (except the 25th and 31st) from 12-6 PM so be sure to visit before it’s too late!