Enfants Riches Déprimés, a label that has flown relatively under the radar since its inception in 2012. Translated from French, it means “Depressed Rich Kids,” and Henry Levy, the brand’s creator, and head designer is the epitome of the phrase. Levy, who is just 24 years old, would seem to be an enigma from an outsider’s perspective: He was raised wealthy, 1% wealthy, and went to the best and most expensive boarding schools in the world. Despite the privilege and opportunities presented to him, he wanted nothing to do with it. He was repeatedly kicked out of schools and caught up in less than kosher activities. He wanted nothing to do with being a golf-shirt wearing, mommy-and-daddy loving rich kid. So, a few stints in rehab and a few eye-opening experiences later, Enfants Riches Déprimés was born.
Authenticity. Something Levy reiterates quite constantly. He isn’t making clothes for the masses, in fact, most of the items in his collection come in quantities of less than 100 and at price points that eliminate most of the average consumer. It is exactly who he says it is for, Depressed Rich Kids. Levy has been quoted as being conflicted when celebrities wear his pieces. Because he realizes the advantages it provides but hates that they aren’t living and breathing the brand’s modus operandi. Regardless, it has caught the attention of an increasing number of fashion influencers and has gained steam exponentially in the past four years. Check out our editorial above, as we capture the lifeblood of Enfants Riches Déprimés.