Tag Archives: asap rocky


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At a first glance, this collaborative project may seem out of the blue. But long before hip-hop’s infatuation with the likes of Raf and Rick, American label Guess Jeans, with their upside down triangle logo, fulfilled the very same niche in 90’s hip-hop as some high fashion labels do today.

Inspired by nostalgia, style icon and rapper ASAP Rocky reaches deep into the archives of Guess Jeans, collaborating with the label for a capsule collection reminiscent of the earliest days of hip-hop culture — with light washed denim attire layered with striped tees.


From one generation of hip-hop to another, the capsule collection is set to release January 30th at RSVP Gallery.