Recent collaborations with Supreme and NikeLab, along with cosigns from artists and musicians have brought Stone Island to the forefront. Despite the label’s recent success and step into the scope of popular culture, Stone Island has been quietly crafting for 34 years and counting. Massimo Osti’s innovative sportswear brand has been perfecting every aspect of its garments, whether it be through fabrics, fibers, or the dye used to give the clothes their discernible appearance.
The brand stands upon two pillars: LAB and LIFE. According to their philosophy, LAB is the endless examination and exploration into the metamorphosis and enrichment of fibers and fabrics. This dedication to constant advancement has led the brand to the forefront of new production and dying techniques that have been previously unutilized in the clothing industry.
LIFE. “The lived experience, the identity, the perceived status of anyone who wears Stone Island.” Stone Island has deep roots in subculture, and the aesthetic emulates that of military uniforms and workwear. Each garment is a testament to their modus operandi, providing the utmost functionality to the wearer, without sacrificing the labels refined style.
Check out the photos above and the video above, as our team attempts to emulate LIFE, one of Stone Island’s “two souls.” The collection is available in store and online at RSVP Gallery. For questions or to place an order, email firstname.lastname@example.org or cal (773) 770-6666.