Following the announcement of a collaborative collection with My Bloody Valentine, Supreme has announced that they’ve enlisted none other than Takashi Murakami to design a box-logo t-shirt to benefit COVID-19 relief. All proceeds from the release will go directly to HELP USA, benefiting youth and families facing homelessness.
The tee will release this Friday, April 24th in the USA and Canada only, retailing for $60.
“Flight. Youthful Dreams of imitation nature. Aerial dominance that gains territory and wins wars. The symbol of peace. The frantic escape from a geographic location with no particular destination save exit.” -OAMC
The brand is led by the former head designer of Supreme, Luke Meier, and former creative director of Carhartt Work in Progress, Arnaud Faeh. As their Fall/Winter 2016 collection intertwines the different connotations of flight; nature, military, and iconography, they pull inspiration and realize them within the clothes. Throughout the collection, you can see it in a literal sense, with graphics of birds, military jackets, and printed phrases like “Peacekeeper.” But the brand dives deeper. Different layering techniques found throughout mimic the structure of birds’ wings and feathers, as well as the utilization of real feathers in select pieces. Even the knit patterns are deliberately in the chevron shape, which birds utilize in flight.
Each collection the acronym, OAMC, stands for something different. This season it signifies Oscar Alpha Mike Charlie, which makes a nod towards the militaristic aspect of flight. But the mission statement for the newest season brings forth a haunting juxtaposition: Military advancement and development in flight have allowed fashion to utilizes some stylistic cues while having a darker side. Military flight has led to the death and destruction of millions of lives. In an attempt to combat that narrative, the brand has taken familiar characters and insignias used on warplanes and warheads and injected peace symbols into the designs.
OAMC is taking fashion deeper than clothes. There is meaning in each collection which people are meant to connect with beyond the feel of the fabric and the wearing of garments. It is a brand that stands for something; beyond the clothing, they also donate a portion of each season’s proceeds to a foundation. This season’s being “Destination Unknown” which helps protect “children on the move” You can learn more about the foundation here.
OAMC is available in store and online at RSVP Gallery. For more information or to place an order email firstname.lastname@example.org or call (773) 770-6666.770-6666.